By Bryan McDermand
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February 8, 2023
Me on what appears to be my 7th birthday. Dreaming then, dreaming now! Last week I celebrated my 38th birthday. I know a lot of people dread getting older - I always look at it as 'making it' to the new year. Once my college coach passed away 15 years ago at the age of 29, my perspective on aging changed pretty drastically. A more important milestone this year is this fall will mark my 20th year of coaching. I feel grateful for the opportunity to do what I do for a living. On one hand, it seems silly to have your life revolve around a game where we hit a leather ball over the net. But I've always wanted to inspire others, and I'm lucky to have found a fun way to do it. 37 was a very uncomfortable year - but a lot of growth came from it. I had to completely re-format my program to adapt to the new club tryouts, and while we took it on the chin this summer, I feel we've created something special. I'm grateful to feel like I have the right staff in place to help me bring it on a larger scale to both Chicago and beyond. For a long time I've had to do so much hands-on work in the facility, I feel like I've done a terrible job of marketing/letting people know what we're doing. So: I'm getting outside my comfort zone here. I'm 'shooting my shot'. I'd like to talk about what I've been doing over the last two decades, where we're going, and if you feel this information may benefit people you know (parents/players/coaches), then I shamelessly ask you to share this. Because after trying to partner with organizations within our sport, I think it's clear that as long as what we're doing is focused on the families and not on the margins, we're going to have to build our audience on our own. I don't believe I'm the 'best' coach out there. But I think I'm as good as any volleyball coach. And I don't say that from a place of arrogance - coaches are thieves, and a lot of what I do came from learning from people that have been doing this a lot longer than I have. I have been lucky to work with some of the best players and coaches in the world. But this sport's giants are accessible to those that are willing to reach out. I think anyone can do what I do if they're willing to put the time in. And I've put the time in. I spent my first three years coaching for free learning under Bob Vilsoet at Harper. As far as I know, I'm the only college athlete that was also coaching college at the same time - I was working Lasell's sideline as an assistant in 2008, then months later walked into that same gym representing Newbury and thrashed their men's team, all while their girls cheered for their assistant coach. I remember how frustrated a few of their guys were to see their peers cheering on their opponent. As I approached graduation, I emailed every Division I coach in the country over the span of 2 weeks looking for GA/Assistant work. I proceeded to take a job at Mercer University in Macon Georgia. It was surreal to go from playing at a school that didn't have a gym to a 5,000 seat arena, a team lounge w/ a projector screen, and a training room that was bigger than our entire workout facility. I learned a lot about the game in the six years I coached college. I also saw a lot of things I didn't like. I'll detail those things in my book - all I'll say here is I quickly realized helping others get better/caring about who they are as people was why I coached. I didn't like the idea of using athletes as cogs in my machine at all costs to win games, so I came back home and started working a 9-to-5. Bless Nicole Snyder's heart for asking me to coach at her former middle school. It was a big shift from 6-footers to 6th-graders. But I loved working with those kids. As our season came close to an end, the school asked if I would coach their 7th grade team. I said I'd coach, but I wanted the 8th graders. I had ran a weekend camp for each grade, and when I met the 8th graders, I started the camp by asking each person what skill they wanted to improve on the most. Their answers broke my heart: They collectively told me that they weren't any good, and that their previous coaches had told them they sucked. They hadn't won a game for 3 years. But they reminded me a lot of my younger self. I spent my first 3 years playing volleyball with no idea what I was doing. I was short, big-footed, and my coach was a parent that had no background on the sport. On paper, we weren't very good at the sport. But the thing is, this is a sport that takes time. People don't peak into their 30's (and on the beach, sometimes their 40's). These kids just needed guidance. Youth sports is supposed to teach kids how to respond to failure, not feel like one. So I told the school my terms and they gave me the 8th grade team. We won one full match and a few other sets. But those girls improved so much. We had fun while we did it. We celebrated the good plays and learned from the bad plays - and there were many learning moments. But I don't think those girls could have asked much more of themselves, and I hope all these years later those young women are crushing their education/relationships/careers with confidence that if they love something, but they need to work to achieve whatever they want to achieve, they can do it if they're willing to put the work in. I spent the next few years coaching club, including working for one full-time. I coached everything from 18-1's to 15-7's (and my goodness, that 15-7's team was special. They'll get their own chapter in my book). Fast-forwarding, because I know this is getting long and I want to get to my point, I started to realize that perception and reality in youth sports are not aligned. And I think it was and is destroying kids, misleading parents, and burning out coaches. I've spent the last 8 years building Progression. It hasn't been easy. I spent over a quarter of a million dollars over 3 years to lease 2 sand courts, only to get undercut by the owner and a club director who I brought into the sand industry because he told me about how he used his indoor program in the suburbs to fund programming in the city to help lower-income kids (that was a lie, and I'm tired of tip-toeing around that person. I wish no ill-will on him or his program, but I'm tired of pretending like he wasn't/isn't a fraud. Our last conversation, he told me "don't give me a gold mine idea - I'll take it." Would have liked that transparency when he was telling me all about how it was about the kids years before). I was lucky enough to find an opportunity to build 2 courts of my own. I had no money, I had no credit, I had no collateral. But I had my reputation and a strong business plan, and through funding within the volleyball community, we built two state-of-the-art courts that I believe are the nicest two indoor beach courts you'll find (AVP Pro Ed Rateledge called it a "Slice of Hermosa Beach" - I'll take it!). It was about a year of uncertainty, a few months of chaotic building, and we were open. 6 months later, the pandemic hit. The biggest challenge wasn't navigating the pandemic - we put a plan in place that avoided a single positive case within our program the first 18 months we re-opened. The biggest challenge has been the way indoor programs have adjusted - which is to require athletes to commit to their program year-round. A lot of us in Chicago were shocked at how indoor programs with well over 100 kids in their beach program dwindled to the dozens as kids were in 'open gyms' from the moment Nationals ended to the official tryout dates. Tournament directors that were always filling up their events had to cancel many of them due to a lack of interest. Many of our athletes that usually train with us in the summer were given an ultimatum by their clubs: Try out and cut a check in July, or else you may not have a spot in November. Accepting the reality that kids in the area would no longer be able to juggle both, we created a new year-round calendar for our athletes that 2 sessions in is being very well-received: We have a fall session, winter session, spring session, and summer camp, with one-month pauses in February/May/August. Groups are capped at 16 (8 per court), and every group gets the exact same high-level coaches. I feel the measuring stick for a youth sports program is "How different does the training look for the newest team vs. the strongest team". One of the biggest perks to our beach program is I feel we can look a parent in the eye and guarantee them the same quality of education regardless of the level of their child. We play games in-house on the weekends to provide game experience without requiring parents to spend a lot on travel/hotel/etc. We have girls that play other sports that can actually play those other sports. We have girls that have never played before, but within weeks they have a solid foundation to build their fundamentals. Our top athletes do travel at their own discretion, and we bring in some of Chicago's best women to truly prepare them for the speed they'll experience in college. The kicker is, you could play all 4 sessions and the total would be $3,200. Some families pay more than that for travel alone each year. Our focus is on the development, because all the travel in the world won't get an athlete recruited if they aren't a certain level, and we've had some girls recruited off of film that primarily shows footage from our courts. The TALENT of the athlete is what gets them recruited, so we put our focus on making sure we help our athletes be the best they can be. The Aspen Institute estimates that youth sports is a $30 billion dollar industry and rising . At the same time, nearly half of youth sports injuries are due to over-use. In our region, volleyball players that play both high school and club literally get no off-season for four years if they participate at nationals. So while revenue continues to go up, the numbers are tied to quantity of participation, not quality of programming. For those that are in a good situation, I would never encourage them to leave a good thing. There are certainly kids that are of a certain level which have found good coaches/teammates to surround themselves with. But many kids play for programs because of two reasons: 1) They join programs which do not prioritize them because they want to "keep up with the Joneses", and they've been led to believe club is the only option to success. Many join programs where the peers they are trying to catch get better coaching/development, which widens the gap further. 2) They haven't had a good experience at one program, so they go to another club thinking the issue was the original club - only to find out they're going to be put on the lower teams/given the same experience at the new program. The elephant in the room is, larger programs will not prioritize the development of their rawer athletes. Many of these athletes thrive when they're given the "1's team treatment" - but some never get to experience that. We've had so many parents and players tell us they learned more in weeks with us than they did years elsewhere. I don't say that to boast - I say that to express many parents and players can and should demand more from the programs they invest so much time and money to join. For those in the Chicagoland area, if you or someone you know loves the sport but hasn't had a good youth sports experience, we'd love to have them come in. Don't take my word on all of the above - we do one-time lessons for kids, and if they don't like, they don't have to come back. THEY try US out, vs. the other way around. If they're willing to give their best effort and be respectful of their peers, we're happy to have them. For those that coach, feel the way I feel, but feel 'stuck' where they're at, reach out. It isn't an easy path, but there ARE ways to provide an alternative option for young athletes. I'd love to help you find the best way to do it for your situation. For everyone else that's made it this far, I appreciate your support, I wish you well in your own endeavors, and I hope you'll continue to follow us as we build a youth sports model that truly prioritizes the physical and mental well-being of all its athletes. No kid held back, no kid left behind. The way youth sports should be.